Maximizing efficiency is important for search marketers, and this can be accomplished with the latest tools that are right for the job. With approximately 51 percent of website traffic originating from organic search, search engine optimization (SEO) with the right tools to help meet your business needs is more important than ever before. It’s also vital to know the different types of SEO tools for productivity you can choose from, including paid, freemium and free SEO tools. Here’s what you need to know:
Paid SEO tools frequently offer the most extensive features out of all SEO tools. They can help you grow your online business by offering competitive research features, SEO audit capabilities, link building and removing, and keyword research functionalities. Some of the top paid SEO tools that are an industry standard include Ahrefs, SEMrush, DeepCrawl and Buzzsumo.
“Freemiums” offer trial-based access to the SEO tools features for a set period of time before converting to a paid version. It’s a great way to sample the SEO tool and its features before making a full commitment. You can use freemium SEO tools for a variety of SEO activities, such as checking the effectiveness of content, content ideation, link building and discovering backend issues. Screaming Frog and Moz SEO Toolbar are popular freemium tools that offer important insights and capabilities useful to enhance site performance.
Getting started with optimizing your website is achievable with free SEO tools. While these tools may lack the comprehensive features of freemium or paid tools, they’re useful in helping you get started with search marketing and SEO at no cost, especially when you have a small marketing budget. Search engines, such as Google and Bing, have commands that help you optimize your search strategy. Because optimizing anchor text is vital SEO practice success, finding which sites have keywords is important. You can use the “allinanchor” command to discover all of the sites using the keywords or phrases you entered. You can also use Google Search Console to track your site’s performance for ranking purposes. You can also use the SEOquake toolbar for metrics on your competitors, including their rankings, domain age and a number of external links for their site.
Maximizing your search marketing strategy doesn’t have to be difficult when you have the right mix of tools in place. Take advantage of free SEO tools when you’re just starting out with a small marketing budget. You can also use freemium models to use more comprehensive features or just dive right in by using full features with paid SEO tools.